Privacy Policy

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact Forms

When you submit information through our website, forms, or related signup experiences, we collect the data you voluntarily provide. This typically includes your name, email address, phone number, company name, and any other information you choose to share. We use this information to respond to your inquiries, provide requested services, and for marketing and lead generation purposes as described below.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices.

Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.).

Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

We use Google for analytics, advertising, campaign tracking, and related marketing measurement. This allows us to track user engagement and campaign performance, understand how visitors interact with our website, and measure the effectiveness of our marketing efforts. Google may collect information about your browsing activity on our site through cookies and similar technologies.

Who we share your data with 

In the normal course of our marketing operations, we share certain customer and prospect information with external vendors and third-party platforms. The primary outside platforms we use include:

• Welcome Mat: We use Welcome Mat for CRM, lead capture, and marketing communications including email and text messaging. Customer and prospect contact data is stored on this platform to manage leads generated through our website and marketing campaigns, and to send marketing emails and text communications.
• Google: In addition to analytics described above, we share data with Google for advertising, campaign tracking, and marketing measurement purposes. This helps us build audiences for advertising and retargeting and improve marketing effectiveness.
• Meta: We share data with Meta (Facebook/Instagram) for advertising, audience targeting, retargeting, and campaign performance optimization. This allows us to reach prospective customers and measure the effectiveness of our advertising campaigns.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.